17.22
kali-kale nama-rupe krsna-avatara
nama haite haya sarva-jagat-nistara
SYNONYMS
kali-kale—in this Age of Kali; nama-rupe—in the form of the holy name; krsna—Lord Krsna; avatara—incarnation; nama—holy name; haite—from; haya—becomes; sarva—all; jagat—of the world; nistara—deliverance "In this Age of Kali, the holy name of the Lord, the Hare Krsna maha-mantra, is the incarnation of Lord Krsna.
Simply by chanting the holy name, one associates with the Lord directly.
Anyone who does this is certainly delivered.