17.23
dardhya lagi’ ’harer nama’-ukti tina-vara
jada loka bujhaite punah ’eva’-kara
SYNONYMS
dardhya lagi’-in the matter of emphasizing; harer nama—of the holy name of Lord Hari; ukti—there is utterance; tina-vara—three times; jada loka—ordinary common people; bujhaite—just to make them understand; punah—again; eva-kara—the word eva, or “certainly.”
"This verse repeats the word ’eva’ (’certainly’) three times for emphasis, and it also three times repeats ’harer nama’ (’the holy name of the Lord’), just to make common people understand.
PURPORT
To emphasize something to an ordinary person, one may repeat it three times, just as one might say, “You must do this! You must do this! You must do this!” Thus the Brhan-naradiya Purana repeatedly emphasizes the chanting of the holy name so that people may take it seriously and thus free themselves from the clutches of maya.
It is our practical experience in the Krsna consciousness movement all over the world that many millions of people are factually coming to the spiritual stage of life simply by chanting the Hare Krsna maha-mantra regularly, according to the prescribed principles.
Therefore our request to all our students is that they daily chant at least sixteen rounds of this harer nama maha-mantra offenselessly, following the regulative principles.
Thus their success will be assured without a doubt.