20.340
pita’-varna dhari’ tabe kaila pravartana
prema-bhakti dila loke lana bhakta-gana
SYNONYMS
pita-varna dhari’-assuming the color yellow; tabe—thereafter; kaila pravartana—introduced the sankirtana movement; prema-bhakti dila—He distributed love of Krsna; loke—to the people in general; lana bhakta-gana—accompanied by His devotees "Accompanied by His personal devotees, Lord Krsna, assuming a golden color, introduces the hari-nama-sankirtana, the chanting of the Hare Krsna mantra, in the Age of Kali.
By this process, He delivers love for Krsna to the general populace.